Monday, February 28, 2011
Thursday, January 6, 2011
Saturday, May 22, 2010
Friday, February 12, 2010
Nestle Toll House cookies
Our challenge was - how do we target men in a product category dominated by women purchasers? The answer was to talk about cookies in man-terms and tell men how they can use cookies to their advantage in relationships.
Thursday, January 21, 2010
3M
When people think of 3M, they think of Scotch tape or Post-It notes. The company manufactures over 100 lesser-known products.
Saturday, January 16, 2010
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